2013 Conference Highlights: Planning Social Media

Each week between now and the 2013 MLA/DLA Joint Conference, we’re highlighting one of the conference sessions sponsored by ACRL MD. The conference will be held from May 8-10 at the Clarion Resort – Fountainbleau Hotel in Ocean City, MD.  For more information on the conference, please take a look at the conference program (PDF). 

Planning Social Media: Tweets, Posts and Pins with a Purpose
Thursday, May 9
9:00 – 10:15

Did your library create a Facebook or Twitter account without carefully considering the purpose and goals of your involvement? If so, you’re certainly not alone. To achieve success using social media, you not only need to be active; you must also have a clear understanding of why you’re using social networks and what you’re trying to accomplish. In this session, participants will have the opportunity to draft a social media purpose statement and goals for their library. the group will also explore strategies for measuring the impact of social media on the organization.

This program is worth 1 contact hour of continuing education.


Catherine Johnson, Instruction Coordinator, University of Baltimore

Natalie Burclaff, Reference/Instruction Librarian, University of Baltimore

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