2016 Conference Highlights – Behind the Curtain: Revealing the Power of Google Analytics

Each week between now and the 2016 MLA/DLA Conference, we’re highlighting one of the conference sessions sponsored by ACRL MD. The conference will be held May 4-6 at the Clarion Resort Hotel in Ocean City, MD.  For more information on the conference, please take a look at the conference program (PDF). To register, visit the MLA conference page. And follow along on social media at #MLADLA16

MLA Behind

Behind the Curtain: Revealing the power of Google Analytics

Wednesday, May 4 (Preconference workshop)
Presenter: David Dahl, USMAI Consortium

You’ve heard your colleagues talking about it – “Google Analytics told us [x]”, “We decided to do [y] after looking at Google Analytics”. Now it’s time for you to find out exactly what they’re looking at and what Google Analytics can tell you! Used effectively, Google Analytics is a powerful tool that can help you better understand your users’ behaviors on your website. This hands-on workshop will introduce the data that is available in Google Analytics, as well as concepts and techniques for getting the most out of your data. You’ll get to explore the Google Analytics interface using data from real library usage, including websites, discovery tools, and digital collections. Together we’ll discuss what metrics might be important for your library, leaving you overflowing with ideas about how Google Analytics can be put to work to assess the effectiveness of your library’s web presence. Whether you’re responsible for administering your library’s website, involved in discussions about improving the website, or just trying to get into the web conversation, this session is for you!

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