2014 Conference Highlights: Knowing Your Audience

Each week between now and the 2014 MLA/DLA Conference, we’re highlighting one of the conference sessions sponsored by ACRL MD. The conference will be held from May 7-9 at the Clarion Resort Hotel in Ocean City, MD.  For more information on the conference, please take a look at the conference program (PDF).

Knowing Your Audience: User Centered Design Principles Applied to Library Websites
An ACRL MD Invited Session
Friday, May 9

Libraries serve a multitude of audiences, and their websites do too. This program will focus on the processes of identifying your target audiences and using their goals and pain-points to direct the website design and development process. Participants will learn about the important stages of a website design/re-design process and when user feedback can best inform the process. Current best practices will be featured throughout, with an emphasis on designing for engagement.

This program is worth 1 contact hour of continuing education.

Presenter: Ben Kutil, Owner, Make Things Studio and Adjunct Graphic Design Faculty, Maryland Institute College of Art


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