2012 Conference Highlights: Making the Most of User Feedback, Survey Comments and Focus Groups

Each week between now and the 2012 MLA/DLA Joint Conference, we’re highlighting one of the conference sessions sponsored by ACRL MD. The conference will be held from May 9-11 at the Clarion Resort – Fountainbleau Hotel in Ocean City, MD. For more information on the conference, please take a look at the conference program (PDF). 

Making the Most of User Feedback, Survey Comments and Focus Groups: Analyzing Qualitative Data
Thursday, May 10

Content analysis is a method used to make sense of qualitative data, such as focus group transcripts and survey comments. Several steps are involved. First, one must identify units to be analyzed and construct relevant content categories. Next, validity and reliability must be considered. Finally comes coding the units into appropriate categories. Sound complicated? This session will include practical examples and hands-on activities. Presenters will demonstrate how this method was used to examine 900 survey comments and show how to code non-textual data, e.g., audio recordings or images. Participants will have a chance to test their coding reliability.


Patricia MacDonald
Patricia MacDonald, Associate University Librarian for Administrative Services, Towson University

Shana Gass
Shana Gass, Research and Instruction Librarian, Towson University

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s