Each week between now and the 2012 MLA/DLA Joint Conference, we’re highlighting one of the conference sessions sponsored by ACRL MD. The conference will be held from May 9-11 at the Clarion Resort – Fountainbleau Hotel in Ocean City, MD. For more information on the conference, please take a look at the conference program (PDF).
Making the Most of User Feedback, Survey Comments and Focus Groups: Analyzing Qualitative Data
Thursday, May 10
Content analysis is a method used to make sense of qualitative data, such as focus group transcripts and survey comments. Several steps are involved. First, one must identify units to be analyzed and construct relevant content categories. Next, validity and reliability must be considered. Finally comes coding the units into appropriate categories. Sound complicated? This session will include practical examples and hands-on activities. Presenters will demonstrate how this method was used to examine 900 survey comments and show how to code non-textual data, e.g., audio recordings or images. Participants will have a chance to test their coding reliability.